Are you on the lookout for the best website developers in Kenya? Most businesses get stuck in the discovery process. As a first-time web design client, it might be difficult to source the right expertise. For you to get the right designer you must first get to know their qualities. Below are the top considerations that qualify a website design to be considered great.

Qualities of the Best Website Developers

Purpose

From the word go, a good website designer will be able to establish the purpose of the website. This is done through understanding the client’s vision and mission for the website. Every single website has a specific goal that it is meant to achieve. Knowing the purpose of the website helps establish a relevant call to action. This CTA leads the visitor to do exactly what the business owner wants. The action could be subscribing to a service, adding products to a cart, or sharing their opinion about something.

Uniqueness

In a world where websites literally clutter the internet, you want to stand out. There are so many competitors offering a similar product like yours. Every business deserves a website developer that is able to help them distinguish their brand from others online. This can be done by providing quality that will make a client come back to the site again. The only way you can do this is by providing quality information like blogs, newsletters, DIY videos, among others. This might not be the sole purpose of your website but it helps with visibility to attract new visitors.

Ease of Use

Unlike popular belief, tech isn’t this complicated phenomenon meant for nerds. A website embraces technology and every great technology is human-centered. This means that it has to be easy for the common person to hack. It is with this in mind that websites must be created. The best website developers use this as their mantra. The goal is to make the website easy to use by making sure that the design is simple and the navigation easy.

Quality Content

We say this with utmost honesty. Most of the time new visitors come into your site, they are not even looking for a product/service. These days, most people search for information. The thirst for knowledge is greater than before and consumers like to consider options. Rich articles written concerning different topics are a great way to get the attention of netizens(internet citizens/users) I stumble upon businesses I would normally be less interested in as I do research for articles.

Investing in a blogging team is very important. Check out the likes of Hubspot and Search Engine Journal, content is king. This is what makes new users submit their email for newsletters. If you haven’t noticed yet, this is the number one reason why Blog Journals, Newspapers, and Magazines are able to sell subscriptions.  The best website designers know that quality content is a key SEO tool.

Responsive Design

Perhaps this is not said enough. Mobile is the number one gateway people use to get online. We’d be underestimating things if we said that you will lose out on a lot without responsive design. In all honesty, you are destined for failure without responsive design. A website has to look just as seamless on smartphones and tablets as it does on laptops and desktops. The best website developers test to ensure that the website looks and feels just as smooth on phones.