The internet is filled with many websites claiming to have the best website designers in Kenya and around the globe. Today, we will get down to the matter and find out what really makes a web designer stand out. It’s easier said than done and therefore only a web design that meets these measures can be called great.

Who are the Best Website Designers in Kenya?

Let’s cut right to the chase on this one. Below are the top requirements that can help you distinguish great designers from mediocre ones.

Great Designers Know their Goals

Every website has its own particular purpose and understanding its function is key. A great web designer’s first priority is to discover what the business owner wants to achieve with a particular website.  Is it for selling a certain product, offering a service, or giving specific information to educate? The design will revolve around this key principle. It is the blueprint to a great website.

Exemplary Design incorporates Sufficient Information.

One of the major reasons why people invest in websites is so that they can display helpful information to clients. The other day, I was in a rush to help a relative pay for their child’s school fees a day before all students were sent home. Problem is that we didn’t have the right payment details for the school accounts. The calls weren’t going through to the school reception and so I opted to google the name of the school as a last result.

To my delight, the school had a website but the website contained very irrelevant information like B.O.G meeting resolutions and all. I couldn’t find the school’s bank account for school fees payment yet it is the most searched detail by parents online. Institutions are quickly embracing technology but they are not fully utilizing it.

A great Web Designer would have pointed out that …” X High School Fees Payment account” are some of the most searched keywords about schools so it would be wise to include that information on the website.

Functionality over Design

This is one principle that separates the wheat from the chaff. Good designers create good-looking websites and stop at that. Great web designers go the extra mile and find out whether this new design feature will make the site difficult to use or not. Having a beautiful lady as a receptionist is really good for the image but her skills and ability to receive guests is more important. It’s good to have an appealing design but not at the expense of user-friendliness. Great design is a blend of attractive design and user-friendliness.

Infinite Scrolling

This is a big nightmare for most users. Yes, it might look fancy on Facebook or Twitter feeds because that’s the whole point of social media. Getting more and more content on your timeline or news feed so that you can interact with as many people as possible. On Websites though, it’s annoying. No one wants to scroll endlessly without getting to the bottom of the page.

Rather than have infinite scrolling, properly partition your website in a way that users can load one page at a time and go through the whole content to the bottom, without feeling like they are about to do something tiresome. Remember, this is important if you want to improve the time which users spend on your site.

 If they scroll and find too much info going on and on, they quickly get tired and bored without even having to read. The best website designers in Kenya know that less is more.

Conclusion

Paying attention to some fundamentals of web design is the real deal-breaker. This is what sets apart the best from the average and even the poor designers. It’s not the fancy offices, the massive marketing campaigns, or the ability of the designer to close a deal. All the best in your search for a good designer. Hope you have a clue where to start your search from, Ace Solution is just a call away.