Before we get to the nitty-gritty of finding out the most affordable web designers in Kenya, we should have this conversation. There’s generally a perception especially in growing economies to undervalue digital services and white-collar workers. Selling a service in Africa is already a hard task let alone a digital one.

The problem is the African perception of work and hard work to be specific. People think that professionals in the digital arena just sit behind a computer all day. Well, as much as this is true, they aren’t sitting there passing time.

Formulating digital strategies eg in social media marketing is just as hard as plowing the farm.  This view generally drives most Kenyans to undervalue digital services, web design included. Some businesses spend a fortune on interior décor but will always argue about paying the set web development price. So if your reasons for wanting affordable web designers in Kenya are well substantiated then this article is for you.

How to get your Affordable Web Designers in Kenya to Deliver

Creating Sketches

Now you might feel that this is the designer’s job but boy are you wrong. Designers love clients that know what they want, nothing shows a developer what to create better than your own sketch. Create a simple mock-up, nothing too fancy, explaining the different page outlay you want. This helps the designer know what exactly you want. You’ll always get what you asked for if you use this method.

Testimonials

This is the best way to make sure that the designer can deliver on what they say. It’s one thing to be part of the affordable website designers in Kenya and a totally different case when it comes to giving value. Cheap is not always affordable. Make sure that when they use this term, they are referring to the price and not the quality. Quality websites can be affordable, it all depends on where you get them done. Get to properly scrutinize previous works done. All job recruiters ask for CVs or referees, don’t be shy to ask for a testimonial or portfolio.

Suggest Similar Websites or Inspirations

Sometimes, the best way to explain what you need is to show something similar. This can be effective but you want to complement it by also sharing what exactly you liked in those other websites and what you wouldn’t like to be included. Make it pretty clear what inspiration to take and what to ditch. It is a great way to spark the designer’s creativity, however, this cannot be relied upon alone. If you don’t want a complete copy, which is against Intellectual Property laws, by the way, tell the designer what to take away and what to leave.

 Good Communication

It takes two to tango, the designer shouldn’t necessarily feel like this is a one-man task. It’s your job to give an honest and timely response concerning the design. Be professional and suggest what works for you and what doesn’t. This way you can be sure that the Designer will have an easier time getting you what you need. It is important to do this at every key stage, don’t wait till the website is running to make changes on things that should have been reviewed in the preliminary stage.

Conclusion

They say if you can’t get something done, find somebody who can. You also have to guide them through the process to help them deliver.