Staying on top of what’s happening in your field can help to keep you a head of the curve. Technology is ever-changing and staying up to date isn’t easy, however it’s prudent to make an effort of catching up with the new trends. Below are the changes to expect this month of January 2017:

 Mobile Marketing in 2007: This year many businesses will start optimizing on their mobile SEO as they seek to attract huge traffic on mobile devices. Statistics from the Goggle promotional sites shows there is an increase in the number of people using mobile phones to search for information on certain products and services compared to those searching using their computers. Majority of people will be comfortable with a site that is mobile friendly and easy to navigate. Your website being responsive (mobile friendly) will be able to take few minutes to load, this will help you attract more potential clients since many of mobile users browse when on the go thus wouldn’t want to waste time on a site that is taking long to load.

Google Mobile only index Might Go live very soon: Google has said that those with responsive websites should not panic with the changes but we feel you should know this facts and tips.

  •  Google will be basing its search results on the mobile version of your site.
  • If you have a responsive website, then you don’t have to worry about the change
  • It will be necessary to have your structured data on both, the mobile and desktop version of your site.
  • If your website’s mobile version doesn’t have comprehensive content then you will lose rankings.
  • In case you have decided to use AMP and don’t have mobile version of your site, then Google will use desktop version for rankings.

2017 SSL Critical Update: SSL, it’s a type of encryption which prevents any communications between the visitor and the site from being read or copied by a stranger. Google wants everything on the web to be secure. This month your Chrome browser will start flagging unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar. Visitors on SSL secured sites will be secured from hackers who want to steal their personal information such as password. For you to start enjoying this services, you must add SSL certificates to your website which is not secured. You think hackers are targeting big companies? You are wrong, think again….your website is at risk every single day! Secure your site today.

It’s hard to stay up to date in this technology field due to changes and innovations coming about at a faster rate. It is not possible to know everything, but is good to know some of the new changes. To stay relevant, do a lot of research and always be on the lookout.

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Written by Kenneth Kimani

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