If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. If you want to stand out from all of the rest, you should realize that a good website design makes your website presentable, but the best website design gets your visitors excited about giving back to the community. An NGO website is meant to inspire people who visit it to take action and how you design your website will tell if they will be willing to do so. Therefore, take a look at the 11 steps to a perfect NGO website.

  1. Have a Newsletter Call-to-action A ‘pop-up call-to-action’ is the little box found in most websites that appears on a website’s homepage. Most people only visit new websites once and therefore there’s need to have a ‘call-to-action’ that urges them to subscribe to newsletters. This will ensure that your visitors get updates on current happenings and events occurring in your organization. The newsletters will be an assurance that they will visit your website more often.
  2. Post Storytelling Images Having pictures of projects you have worked on, events you’ve held and the people you have helped can help set credibility whenever new prospects visit your website. This will ensure the potential donors and volunteers know more about your organization and will motivate them to engage with you.
  3. Introduce Multimedia Features Sometimes reading too much written content can be tiresome to a number of people, but inclusion of visual aids can be an upper hand when used wisely. Tools like; podcasts, simple web quizzes, infographics, GIFs, explainer video among others gives your visitors a pleasant experience while they access your website.
  4. Highlight Buttons Clearly The buttons you us on your website should be as bold and descriptive as possible. The buttons are usually the final push to your visitors taking a certain action like; “Donate” and “Learn More” are better descriptively than “Click Here”, so highlighting them clearly eliminates doubt of clicking.
  5. Usability is Key No one likes slow internet and similarly people get frustrated when a website takes more than 6 seconds to start. Most people will actually close a page if it takes too long to load. Non-profit organizations should always consider having a website that’s quick to load, easy to read and responsive across all devices.
  6. Generate a Clear Mission Statement A mission statement tells us why the company exists. A clear mission statement on the homepage will let your visitors know what your organization stands for and that will encourage participation. For example, the first thing you see on Danish Refugee Council’s website is “The Danish Refugee Council provides help and protection for refugees and internally displaced people in conflict areas all around the World.” This will make your online users know what they are signing up for.
  7. Active Participation in Social Media Your website is like the office, and social media is the field where you get prospects from. For people to visit your website, it’s better to create a strong relationship on social media. On social media, it’s easier to “spread the word” since it has a wider reach. Social media is also an important tool when offering your followers a “behind the scenes” experience on the organizations day-to-day happenings of the organization.
  8. Include Interactive Features An interactive website is a fun website, and everyone loves fun. Some of the current trends being used by many organizations are linking an Instagram or Facebook live feeds on their website where people can post pictures and members upload their own events.
  9. Update Your Content Often The best way to do this is having a schedule for regular Blog posting. Other than that, some organizations allow their members, but after approval, to add their content and you can use them to fill in spaces between blog posts.
  10. Ease To Make Donations Most people visiting your website will give up if the donation process is complicated. You should make it as easy as possible using clearly defined donation links, button or a form on each page to make contribution quick, easy and tireless. Similarly, it’s crucial to let the donors know where their money will be going to, for example, Toms explains that every pair of shoe bought provides shoes for a child in need.
  11. Make Involvement Easy This is the ultimate main goal of all the mentioned efforts. You want your website to be an effective representation of your NGO or non-profit organization. Once you have established that, visitors are inspired to donate or volunteer. You can make this possible by including a one click “donate” button or a calendar of upcoming events people can take part in. Make sure your website is as Comprehensive as possible.

Ready to Get Started?Ace Solution Africa Ltd is experienced in designing websites for NGOs to help meet their goals and objectives. Let us get your website in shape for 2018 to inspire your visitors to take action.

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Ace Solution Africa Ltd, 03, Mogotio Rd., Opp. Southern Sun Mayfair Hotel, Westlands | Nairobi | Kenya
P.O. Box 20175-00100 GPO
Tel: +254-20-2337300/2461171
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Written by Mutari Diawara